Olympic gold medalist used the recent re-opening of her Fleming-Jenkins Winery's tasting room in Los Gatos, California, as a way to raise money for the American Red Cross. According to the San Jose Mercury News: "With the assistance of Red Cross representative Joyce Anderson, the winery donated a percentage of sales to victims of the Summit and Martin fires." Those were recent nearby fires that destroyed homes. The Martin fire was caused by arson says the San Francisco Chronicle; I believe the Summit fire is still under investigation.
Here is some more information on the Fleming Jenkins Wineries and Vineyards. You can even check out this amazing picture of Peggy with Playboy bunnies at the Playboy mansion (I never thought I'd see the day when Peggy Fleming would be at the Playboy mansion!).